MA Dept. of Public Health
Building statewide preparedness through integrated, evergreen communications
Together We’re Ready
Insights
The campaign was designed to increase emergency preparedness among individuals, families, and communities across Massachusetts through a costeffective, targeted, integrated effort that drove audiences to practical web resources and created content that could remain useful beyond a single awareness period.
Impact
LaVoie delivered a first-of-its-kind statewide EPB campaign that generated 9.6M impressions, made videos available to 130+ cities and towns and aired in at least 30communities via local access cable, and drove 29,232 visits, 23,925 unique visitors, and 111,235 pageviews. Post-campaign feedback also showed 62.7% partner participation and 66.8% use of campaign materials.