Massachusetts Dept. of Public Health
Building statewide preparedness through integrated, evergreen communications
Together We’re Ready
Insights
The campaign was designed to increase emergency preparedness among individuals, families, and communities across Massachusetts through a costeffective, targeted, integrated effort that drove audiences to practical web resources and created content that could remain useful beyond a single awareness period.
Impact
LaVoie delivered a first-of-its-kind statewide EPB campaign that generated 9.6M impressions, made videos available to 130+ cities and towns and aired in at least 30communities via local access cable, and drove 29,232 visits, 23,925 unique visitors, and 111,235 pageviews. Post-campaign feedback also showed 62.7% partner participation and 66.8% use of campaign materials.