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Kimberly O’Grady

Sr. Media Strategist; supports both practices, primarily LaVoieHealthScience

Kimberly is a two-time Emmy nominated and Pennsylvania regional Associated Press (AP) award winning television journalist. Reporting experience ranges from feature to hard news. Ms. O’Grady’s journalism background is in television, having worked within newsrooms for several years.

Throughout her career in healthcare, life sciences and pharmaceutical media relations, Kimberly has led media strategy and direction of internal media specialists for pharmaceutical client portfolios which consist of FDA and sNDA approvals within diabetes, cardiovascular, oncology, CVRM, hematology, and neuroscience brands. She has also led executive and C-suite media training and crisis management training sessions with clients associated within Fortune 500 companies in preparation for top tier and trade interviews. Outside of executive media training sessions, Kimberly has provided onsite and virtual support for HCP and/or patient advocate media interviews to garner brand media coverage outcomes.

Kimberly’s media and public relations expertise has landed her clients content within business, trade/industry, local and national television, print, online and radio segments. Ms. O’Grady has helped her clients and colleagues receive award recognition for creative and media campaigns. Kimberly’s strategic planning has allowed her clients to achieve media metric goals as well as raise awareness surrounding branded and unbranded campaigns to local and national reporters/editors/producers with the goal of building continuous relationships and ongoing media opportunities.