Clairity
Driving Visibility for AI Breast Cancer Risk Prediction Platform
Public Relations – Corporate and Product
The change they wanted
- Elevate the visibility of Clairity’s AI-powered platform, Clairity Breast, which predicts five-year breast cancer risk from a routine mammogram
- Build broad awareness around breast cancer risk prediction, and Clairity’s mission that everyone, regardless of age, race, or gender, deserves to know their personalized cancer risk
- Attract potential partners by positioning Clairity as a technology that empowers patients and providers alike
- Generate recognition and trust among healthcare professionals, radiologists, investors, and the general public
What we did
- Strategic positioning and messaging: Developed core key messages and a comprehensive Q&A to support Clairity’s product communications; framing Clairity as the first AI platform to move beyond detection toward individualized cancer risk prediction
- Media relations and awards submission: Conducted targeted media outreach to national, trade, and technology press to secure high-impact placements; identified award opportunities to participate in, including Fast Company Most Innovative Company awards and Forbes 50 over 50
- Event amplification
- Supported content development and media relations for the Radiological Society of North America (RSNA) Annual Meeting, coordinating pre-event media and onsite interview opportunities
- Supported Founder’s Forbes 50 over 50 award amplification through digital media, content, and media outreach
- Partnership promotion: Managed communications for the announcement of Clairity’s partnership with Beth Israel Deaconess Medical Center, underscoring clinical collaboration and validation
- Awareness campaign: Led a national Breast Cancer Awareness Month media campaign that highlighted equitable access to risk prediction, personal stories, and the promise of AI in early prevention
The change we delivered
- Positioned Clairity and a new market – cancer risk assessment by spotlighting the founder, expert leadership, and the platform
- Secured more than 80 earned media placements, including the TODAY Show, WSJ, CBS News, Forbes, significantly raising the Company’s profile across business and trade media.
- Generated broad media pickup, with news releases featured by 1,187 outlets, reaching an audience of 373.3 million unique visitors per month and 33,132 individual views
- Drove strong website activity, reinforcing visibility and engagement among prospects (health systems and patients) with 21,000 new visitors (225% increase)